Once a pregnant person presses the button in our Request Seat app, a notification is sent to all those nearby who have our free Offer Seat app installed.
As it uses Bluetooth technology, it works underground without the need for signal or wifi.
The Request Seat app costs £3.99 with 100% of profits from the app donated to Project Healthy Children, which is widely regarded as one of the world’s most effective charities.
Download the Offer Seat app to get notified when a pregnant person presses the button in our Request Seat app (see above). Once downloaded, the app never needs to be opened, and takes up just 7mb of space, plus it’s extremely energy efficient, using less than 1% of battery life.
We originally created a hardware badge that pregnant women wear. After 12 months of development and user testing, we replaced the hardware badge with an app, with no loss in functionality. This change significantly reduced the cost so more people can benefit from the technology.
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Babee on Board has been created by 10x. We’re an award-winning data-driven innovation firm responsible for products like IntelligentX, the world’s first beer brewed by AI and Emoji Passcode. Our mission is to create the world’s most remarkable products that add value to people’s lives. Based in London, we work for a range of great brands like Ocado and Asahi.
We want to make public transport stress-free for everyone. That’s why we’re looking to integrate Babee on Board with third-party apps. Imagine if you didn’t need to download the Offer Seat app as it was just a toggle within Google Maps. Off the back of Babee on Board, we’re also talking to major transport providers about how they can improve public transport with design-led thinking and smart data.
