Babee on Board

Press the button. Get a seat.

Pregnant? Request a seat on public transport with Babee on Board.

Once a pregnant person presses the button in our Request Seat app, a notification is sent to all those nearby who have our free Offer Seat app installed.

As it uses Bluetooth technology, it works underground without the need for signal or wifi.


1. Press the button in our Request Seat app…

Download the Request Seat app >


2. That notifies commuters with our Offer Seat app.

Download the Offer Seat app >


3. They’ll get a notification and (hopefully) offer you their seat.

Find out more in our FAQ >

100% of profits donated to charity.

The Request Seat app costs £3.99 with 100% of profits from the app donated to Project Healthy Children, which is widely regarded as one of the world’s most effective charities.

Not pregnant but want to offer your seat?

Download the Offer Seat app to get notified when a pregnant person presses the button in our Request Seat app (see above). Once downloaded, the app never needs to be opened, and takes up just 7mb of space, plus it’s extremely energy efficient, using less than 1% of battery life.

See frequently asked questions for more >

It all started with a badge…

We originally created a hardware badge that pregnant women wear. After 12 months of development and user testing, we replaced the hardware badge with an app, with no loss in functionality. This change significantly reduced the cost so more people can benefit from the technology.

  • “I get so embarrassed asking people to give up their seats for me, Babee on Board removes the awkwardness”

    – Liz, 35, Crouch End

  • “I’m always busy on my phone when I’m travelling and don’t notice pregnant people until it’s too late. I feel awful for making them stand”

    – Steve, 28, Uxbridge

  • “Sometimes the tubes are so busy. I understand people don’t notice I’m pregnant so this app makes it much easier, without announcing it out loud to the whole carriage”

    – Maria, 28, East Finchley

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About us

Babee on Board has been created by 10x. We’re an award-winning data-driven innovation firm responsible for products like IntelligentX, the world’s first beer brewed by AI and Emoji Passcode. Our mission is to create the world’s most remarkable products that add value to people’s lives. Based in London, we work for a range of great brands like Ocado and Asahi.

What’s next?

We want to make public transport stress-free for everyone. That’s why we’re looking to integrate Babee on Board with third-party apps. Imagine if you didn’t need to download the Offer Seat app as it was just a toggle within Google Maps. Off the back of Babee on Board, we’re also talking to major transport providers about how they can improve public transport with design-led thinking and smart data.

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